News

Selling solar: ‘Make it a want’

Date: June 29, 2015

SalisburyPost: If you were looking for ways to expand the use of renewable energy and solar power, you probably wouldn’t think of a plumber as your best ambassador. But as SmartPower President Brian F. Keane recently told a packed room at Catawba College’s Center for the Environment, if you want to sell solar water heaters, you’d best go where the rubber meets the road — or the pipe wrench meets the roof. When the water heater goes, your “front line” of defense is a plumber, not the Sierra Club.

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